Most new car dealers' pre-owned inventory consists of units acquired because we missed appraised trade value, matched a competitor's bid, or simply put the extra into the trade to make a new car deal. This is a problem that all dealers have and normally don't address.
This is without a doubt the biggest hidden expense in the new car industry, and is ignored month in and month out. Exposing every wholesale unit to a network of buyers can eliminate this problem.
Remember, some dealer on our network could be looking for that particular unit or have a buyer for it. They will pay more every time because they have it sold.